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How to do Negative Keywords Scrubbing from Search Terms
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Negative Keywords Scrubbing What is negative keyword scrubbing? It is an activity which involves adding irrelevant terms as negative in the account by scrubbing the search term report. Why do…
Increase Conversions using Audience Bid Optimization
Audience Bid Optimization What do we mean by Audience Bid Optimization? It involves assigning an incremental percentage to audiences so that keywords are ranked higher when searched by a particular…
How to Increase Conversions using Location Bid Optimization
Locations Bid Optimization What do we mean by Locations Bid Optimization? It involves changing the bid adjustments of the Locations in order to fetch more conversions at a lower CPA.…
How to Use Negative Farming Strategy to Lower the CPC
What is Negative Farming technique? It is a technique used in order to get our ads triggered for every search query with the exact match keywords in the account. Why…
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